Well… Not that sneaky, just misunderstood.
Everyone can accept that a social media presence is usually of some benefit to a project or business. We sometimes forget though these social media platforms are businesses themselves.
The first thing most people do nowadays when starting a new project is begin work on a Facebook, Instagram or some sort of other social media platform profile. With good reason, it is “free” and it allows you to tell everyone you know what you are doing! Or is it?
“Facebook Post Reach” in pretty low compared to “Facebook Page Likes”. You’d think that if someone likes your page they would see all your updates but they don’t. Some figures quote post reach of less than 5% of page likes. By this reckoning you’d need 1000 page likes to reach on average of 50 people withyour page’s posts.
Virality is virtually dead. Unless it’s paid for. Everyone, regardless of Facebook Page Likes anyone can reach around 1k of people for around £1.50.
One of the major problems with social media is what it wants from you isn’t necessarily a good investment on time or effort for your business. Video and images can be costly in time or money if they are more than uploads from a mobile. This seems to be what social media expects you to produce but how much is it actually worth to you?
There is still plenty of opportunity to get organic reach for your posts and by “getting under the hood” of systems like Ad Manager for Facebook there is value to be had.
Social Media, in a business sense, leans toward reputation management as much as anything these days even without content added regularly. Reputation has a huge part to play in how search engines rank your site.
Useful or engaging content is going to be a plus for whatever you are doing and no matter where it appears but don’t all your eggs end up in the one basket especially one like social media that has let so many people down before just with a tweak of it’s algorithm or rules.
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